Work
OMRA
OMRA began as a written position rather than a logo. The identity was developed alongside the first garments, so the typography, the photography direction and the product decisions were resolved in the same conversation.
- Founder / Creative Direction
- Brand Development
- Creative Direction
- Art Direction
- Written positioning and naming before any visual work
- Typographic identity built on a single grotesk and a fixed set of rules
- Art direction for product and campaign imagery
- Applied across garment labelling, packaging and digital surfaces