Work

03 — Case study

2023—

GRITROOM

Fashion / Curation / Creative Direction

Gritroom is about editing. The value sits in what is selected, how pieces are sequenced, and the restraint of the environment they are shown in.

Role
Curation / Creative Direction
Service
Curation
Service
Creative Direction
Service
Visual Identity

Process

  1. 01Selection criteria written down and held to
  2. 02Presentation system designed around the pieces, not the brand
  3. 03Photography and layout direction kept deliberately plain
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